Marketing is a discipline that requires a variety of tools. These range from traditional tactics such as print ads to digital strategies like email marketing and social media. Every successful marketing campaign has one thing: an accurate knowledge of the target audience.
Marketing insights assist marketers in shaping their brand strategies and tactics to best serve the needs of their audience and inform future strategies based on tangible data and feedback. These insights are the ones that differentiate smart marketers from the others.
Honest, direct and transparent communication is the best way to get insights from your customers. You can use a variety of tools to collect this feedback, such as surveys online as well as social media comments and interactions, face-to-face or phone customer interviews, and feedback boxes on your website or in stores.
Insights are often gleaned from outside influences and also from your own market research and competitor analysis. For instance, a drink company may learn through market research that people are choosing to stay home more on weekends due the current economic state. This could prompt them to reduce advertising and concentrate on how the product can be used to complement an evening at home with family instead of a night out.
Using insights to create marketing strategies that will resonate with your target audience is the most efficient and effective method to maximize your ROI. Contact WebFX experts to design your optimal marketing strategy today!
